Our customised solutions utilise a wide range of qualitative and quantitative research techniques that are flexible and which can be applied in any environment where consumers or shoppers are present on their shopping journey:
These solutions provide a deep understanding and insight into shopper’s behaviour to ensure that shopper marketing activities are aligned with shopper expectations.
We achieve this through utilising a wide range of qualitative and quantitative research techniques that can be applied in any environment where customers come into contact with products and services.
Qualitative techniques:
- In-store FeatureFocus™ groups
- Vox Pops intercept interviews
- Simulated Shopping Clinics
- Immersion observations
- Accompanied Shops
- Retail Customer Forums
- Focus group discussions
Quantitative techniques:
- In-store video observation
- Customer tracking
- Pre- and post-shop CAPI intercept interviews
- Mystery shopping incl. video based
- Product concept testing
- Retail store audits
- Retail price surveys
- In-store eye tracking
- Evaluation of retail environment
- Pack design effectiveness testing
- Customer Satisfaction Surveys