Customised Solutions

Our customised solutions utilise a wide range of qualitative and quantitative research techniques that are flexible and which can be applied in any environment where consumers or shoppers are present on their shopping journey:

These solutions provide a deep understanding and insight into shopper’s behaviour to ensure that shopper marketing activities are aligned with shopper expectations.

We achieve this through utilising a wide range of qualitative and quantitative research techniques that can be applied in any environment where customers come into contact with products and services.

Qualitative techniques:

  • In-store FeatureFocus™ groups
  • Vox Pops intercept interviews
  • Simulated Shopping Clinics
  • Immersion observations
  • Accompanied Shops
  • Retail Customer Forums
  • Focus group discussions

Quantitative techniques:

  • In-store video observation
  • Customer tracking
  • Pre- and post-shop CAPI intercept interviews
  • Mystery shopping incl. video based
  • Product concept testing
  • Retail store audits
  • Retail price surveys
  • In-store eye tracking
  • Evaluation of retail environment
  • Pack design effectiveness testing
  • Customer Satisfaction Surveys